About
Hello! I’m India and I’m a freelance editor, writer and tone of voice strategist specialising in fashion and lifestyle. I believe in thinking differently with a digital-first mindset and will never underestimate the power of properly crafted copy.
I work with a host of different clients primarily in the digital space on everything from general brand copy, tone of voice development, editing, strategy and more. I have written for and worked with brands including John Lewis & Partners, Kirstie Le Marque, Wylde Moon, Love Your Home, ASOS, Into The Gloss, Sir Plus, Hackett, Next and more. I am also currently working with some top secret soon-to-be-launched brands, too.
I’m also a part-time Associate Lecturer at London College of Fashion, tutoring 2nd and 3rd year students across various units in BA (hons) Fashion Journalism.
